Comparing Art Market Platforms to other websites

Art Market Platforms vs. regular websites

Art Market Platforms are more dynamic than traditional websites, and are more likely to have a human voice. That means readers form a tighter connection with the Art Market Platform and the art business that publishes it. Art Market Platforms promise an ongoing relationship, without requiring a lot of investment or obligation on your part. A static "brochure" website doesn't always indicate that there are real people on the other end who care about customers and their needs.

Art Market Platforms vs. email

Email is a fantastic tool for updating customers, but these days most people feel frustrated that their inbox is just another burden to deal with. And problems with junk or spam email make delivery unreliable at best, and frequently impossible.

Art Market Platforms complement email by being more permanent and reliable, less demanding or intrusive for readers, and able to reach a wider audience.

For marketers, using Art Market Platforms to share a message eliminates concerns about opt-in and privacy. Subscribing to Art Market Platforms or XML feeds automatically verifies a reader's interest in the content, and makes it easy to send new messages without having to learn new technology or tools.

Art Market Platforms vs. traditional content management systems

Most content management systems are designed from a technology or process perspective, instead of from the perspectives of the people who will be using them. Though CMS vendors describe advanced workflow capabilities or permissions as benefits of the system, most regular users see those "features" as a pain, and they avoid them like the plague.

Worse, to deploy a CMS, you often have to have your people trained, and if the IT or IS department sends them away for a day of training, they'll come back still being unwilling to use the system, only now they'll be resentful for having their time wasted, as well. On the other hand, Art Market Platforms are easy (and fun) enough to use that staff may be happier to spend more of their free time using it - we still haven't seen anyone who uses an enterprise CMS in their free time. Best of all, you can access it from anywhere in the world that has a broadband connection (advisable), great for working from home and global mobility.

Despite being much simpler for regular people to use, Art Market Platforms offer most of the benefits of more expensive traditional content management systems:

·         You can easily output your content.

·         The system manages archiving, organization, categorization, and publishing    automatically. 

And with an Art Market Platform, you can take advantage of other areas of expertise that your staff members have to promote your art business to the market.

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