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Identifying value in emerging art ... Learn from the masters of contemporary art collecting

The intrinsic value of art is difficult to measure because art value is in the eye of the beholder.

Consequently, valuation of emerging art is primarily based on emotional instinct often acquired from years of cumulative experience.

This makes valuation very difficult for those without experience and one therefore needs to rely on other sources of information such as reputable art galleries and dealers.

For inspiration regarding the type of art you'd like to collect: one can learn from the masters of corporate art collecting, for example Microsoft, UBS, Deutsche Bank and Progressive Insurance company. These corporations have collections consisting of mostly emerging and mid-career artists - carefully chosen to justify the expenditure at board level...

Some of the most influential corporate art collections in the world, notably Deutsche Bank, Microsoft, Progressive Insurance, UBS and Hallmark, have all specifically focused on contemporary art collecting. They have found almost priceless value encased within the responsibility of being keepers of our society's collective heritage. This finding has uncovered the truly transactional nature of all successful relationship interactions.

So many of you have asked to view more corporate art collections. There are approximately 1500 serious companies collecting worldwide. These collections often remain behind corporate walls, for the exclusive benefit of employees and clients. We have managed to assemble the links to nearly 80 online corporate galleries below.

Most significantly, it is primarily the emotional, social and innovative health and wealth of employees that is the driving force behind corporate art collecting.

Collecting contemporary art has become a highly effective way of creating a pioneering and unique culture in the workplace. It is also a most notable socially responsible way of boosting corporate identity in the public arena.

Corporations are a significant cumulative patron of art, owning and displaying several million art works ... worth billions of pounds - almost the same value as those displayed in city museums. 

The potential for growth in this area is awesome as the economic evidence for contributing to culture and creating an inspiring work environment is mounting.

This is also an important economic indicator of future market growth for the savvy investor.  

Enjoy exploring...

 Corporate Art Collections with Online Galleries

International

Australia    Allens Arthur Robinson

Austria    Evn Sammlung

Belgium    Lhoist Group    National Bank of Belgium

France   Foundation Cartier   Nestlé   Société Générale

Germany    Deutsche Bank

Italy    UniCredit  

Japan 

Arc-en-ciel, Nihon Tochisanrin Company  Marubeni   Samsung

Netherlands   

 ABNAmro    Achmea    Aegon   Ahold   AkzoNobel   AMC   Aon   Arcardis   BNG   Bowfonds    BuZa    DNB    DSM    Erasmus    Fortis    Gasunie    Generali    Houthoff  ING    KPMG    KPN    Leasplan    Lanshot    LUMC   NOG   Océ   Rabobank   Randstat   Theodoor Gilissen Bankiers    TNT    Twynstra    UMCU   University of Amsterdam VNO-NCW 

Norway    Astrup Fearnleys    StatoilHydro

Portugal    BES

South Africa    ABSA    Standard Bank

Switzerland    BSI    UBS

UK    AXA Insurance  BP   Hiscox    Monsoon   Simmons & Simmons

United States

Akron Children's Hospital     Albany International Airport    Altoids     Chrysler  Carribean Life Insurance Favell    JPMorgan    HHC    IDB Bank    Kohler    Leanin' Tree    MDA   Microsoft    Progressive    RBC    Safeco    Seavest    The Federal Reserve Board   Liquitex

 

View online exhibitions of these extensive corporate art collections by clicking the gallery links below ...

 

The Progressive Insurance Company Art Collection... 'promotes our company culture - the unique union of our people, values, aspirations, and work environment - by encouraging the pursuit of innovation and change.... 6500 art works displayed countrywide, excellence in artistic achievement, stimulating work environment, encourage open-mindedness to what s unfamiliar and different, reflecting a culture of change.' Source: http://art.progressive.com/

 

The Extensive Deutsche Bank Art Collection's Online Exhibit...Under the motto "Art at Work" the Deutsche Bank has assembled the world's biggest corporate collection, which today constitutes 50,000 works of art. displayed in some 1,000 branches and exhibitions around the world. Source: http://www.deutsche-bank-art.com/


Swiss Financial Giant UBS's Online Exhibition of their Art Collection...
'Art is the Zeitgeist' of society... the general intellectual, moral, and cultural climate of an era, reflects who we are - as a society, as an individual, and as an institution. It can remind us of our collective heritage. Or hint at our future.....we are widely recognized as having one of the world's most important collections of contemporary art.' Source: http://www.ubs.com/4/artcollection/index.html/

 

The Microsoft Art Collection's Online Exhibition'... art in the workplace offers an important respite, inspiration, and challenge for the thousands of people who interact .... every day. Art inspires creative thinking and offers people a chance to see life from a different perspective, which can in turn foster elements essential to a company's success.' Source: http://www.microsoft.com/mscorp/artcollection/

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