Identifying value in emerging art ... Learn from the masters of contemporary art collecting
The intrinsic value of art is difficult to measure because art value is in the eye of the beholder.
Consequently, valuation of emerging art is primarily based on emotional instinct often acquired from years of cumulative experience.
This makes valuation very difficult for those without experience and one therefore needs to rely on other sources of information such as reputable art galleries and dealers.
For inspiration regarding the type of art you'd like to collect: one can learn from the masters of corporate art collecting, for example Microsoft, UBS, Deutsche Bank and Progressive Insurance company. These corporations have collections consisting of mostly emerging and mid-career artists - carefully chosen to justify the expenditure at board level...
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So many of you have asked to view more corporate art collections. There are approximately 1500 serious companies collecting worldwide. These collections often remain behind corporate walls, for the exclusive benefit of employees and clients. We have managed to assemble the links to nearly 80 online corporate galleries below.
Most significantly, it is primarily the emotional, social and innovative health and wealth of employees that is the driving force behind corporate art collecting.
Collecting contemporary art has become a highly effective way of creating a pioneering and unique culture in the workplace. It is also a most notable socially responsible way of boosting corporate identity in the public arena.
Corporations are a significant cumulative patron of art, owning and displaying several million art works ... worth billions of pounds - almost the same value as those displayed in city museums.
The potential for growth in this area is awesome as the economic evidence for contributing to culture and creating an inspiring work environment is mounting.
This is also an important economic indicator of future market growth for the savvy investor.
Enjoy exploring...
Corporate Art Collections with Online Galleries
International
Australia Allens Arthur Robinson
Austria Evn Sammlung
Belgium Lhoist Group National Bank of Belgium
France Foundation Cartier Nestlé Société Générale
Germany Deutsche Bank
Italy UniCredit
Japan
Arc-en-ciel, Nihon Tochisanrin Company Marubeni Samsung
Netherlands
ABNAmro Achmea Aegon Ahold AkzoNobel AMC Aon Arcardis BNG Bowfonds BuZa DNB DSM Erasmus Fortis Gasunie Generali Houthoff ING KPMG KPN Leasplan Lanshot LUMC NOG Océ Rabobank Randstat Theodoor Gilissen Bankiers TNT Twynstra UMCU University of Amsterdam VNO-NCW
Norway Astrup Fearnleys StatoilHydro
Portugal BES
South Africa ABSA Standard Bank
UK AXA Insurance BP Hiscox Monsoon Simmons & Simmons
United States
Akron Children's Hospital Albany International Airport Altoids Chrysler Carribean Life Insurance Favell JPMorgan HHC IDB Bank Kohler Leanin' Tree MDA Microsoft Progressive RBC Safeco Seavest The Federal Reserve Board Liquitex