Fostering corporate success or "frivolous" expense?

The value of art is clear to the leading software corporation Microsoft and other participants. In a resent survey of 32 companies, which attests that an investment in art fosters elements essential to a company's success' by helping them to improve the quality of life in and outside the corporate environment.

This is done by the enhancement of customer, employee and community relations through promoting general morale, networking opportunities, the reduction of stress, creativity and productivity, appreciation of diversity, discussion and expression of opinions.

Promotion of a feel-good environment for employees.

Other important benefits are the projection of an innovative pioneering corporate identity, essential contribution to brand management, elevation of corporate social responsibility ratings, diversification of investment with a strong possibility of capital appreciation.

These are some of the motivating variables driving increasing demand in the contemporary art market. Strong economic forces indeed....