Why companies collect art:

It is absolutely foremost in the investment strategy of the established collections that art be acquired for reasons other than capital appreciation.

Corporations aim to inspire customers and employees, whilst contributing to the upliftment of working artists and cultural development.

While these benefits can be far reaching and priceless, the investment potential of art should not be overlooked. Corporations expend large amounts on professional curatorship and provide a great staring point for those wishing to begin investing in contemporary art.

One can get acquainted with the type of art that is most popular and keep track of new acquisitions to identify a more reliable group of emerging artists (a concept being applied far too broadly to describe any talent on the ascent)