Art Patronage: The Becks Canvas Project

Posted on May 19, 2008 at 10:52 AM.

Beck's has initiated an exciting and innovative relationship which closely aligns with their corporate vision, the belief that contemporary art is a living part of our cultural heritage.

Creating the 2008 Beck's Canvas competition has been a landmark for their ongoing art programme. It involves a very special partnership with The Royal College of Art, which boasts a global reputation for artistic excellence and an unrivalled creative environment.

The Beck's corporation has long encouraged raw ability and built a broader public appreciation of the diversity and excellence of artistic accomplishment. They have championed talented artists without compromise and their collaboration over two decades reads like a 'Who's Who' of contemporary art; Gilbert & George, Tracey Emin, Damien Hirst, Tim Head, Sam Taylor-Wood, Jake & Dino Chapman, and Tatsuo Miyajima to name but a few.

The Becks Canvas Competition winning artwork...

This ongoing investment has resulted in the creation of a unique library of contemporary artwork and has also provided a significant platform for emerging artists to reach a greater audience. This year the company plans to take the project to a new level by literally placing contemporary artwork in the hands of the public, on Beck's own Canvas, their label.

Four young artists have been selected by a panel of judges from the Royal College of Art to showcase their artwork on the labels of over 27 million bottles to be distributed nationwide from August 2008. An exclusive gallery exhibition, accompanied by the first batch of bottles to receive the new labels, will be held at the RCA to celebrate this launch.

To find out more about the winners and program, visit http://www.becksfutures.co.uk/canvas.html